LAX
LAX is the 3rd most heavily trafficked airport in the United States with approximately 75 million passengers each year. Planning for the millions of arriving and departing passengers requires a deep understanding of where passengers come from, where they go, and how they get there. As part of a multiagency team, Maroon Society collected 22,000 in-person surveys with airport passengers. This data gave LAX the insight needed to develop its 5-year ground transportation plan. We advanced a customized approach to map passenger origins using GIS services. This gave LAX more precise information about neighborhoods from which most passengers originate, highlighting opportunities for shuttle, bus, and rail services.