Food and Beverage

Maroon Society works with restaurants, brand managers, and food and beverage developers to clarify consumer motivations and barriers to service.  This often includes assessing menu display and description, consumer perceptions of product quality and value, retail environment comfort and appropriateness with the offering, and brand messaging.

 
We helped a global food and beverage retailer make healthy sandwiches appealing to Latino consumers.  

We helped a global food and beverage retailer make healthy sandwiches appealing to Latino consumers.  

We helped a multi-national Quick Casual restaurant use sensory perception to generate customer engagement.

We helped a multi-national Quick Casual restaurant use sensory perception to generate customer engagement.